Gary Pikovsky

A video short comparing similarities between the story of Genesis and the evolution of the internet. Video was shot, edited and mixed with sound effects made from scratch on a Roland synthesizer. Clips and sound were then turned into loops and edited as individual patterns which create the story. A poem from the Big Internet Project was used as the script for the short film.

A couple of recent photoshoots: Northern India and Kashmir, New England’s coastal communities, “Mountaineering,” and “Bound” – a documentary project on East Coast windsurfers.

Problem: How does one give a human face to an epidemic of epic proportions? How can a single image speak in seven thousand languages and five thousand dialects to seven billion people?

Solution: Visualize the facts. The following posters form a campaign, designed to invite contemplation with the slogan: “They say human race started in Africa. Will it end its days here?” HOW Magazine Platinum award.

Problem: Large grassy areas in front of the Cincinnati Art Museum sat unfinished, while the signage system was outdated, confusing, and difficult to update. How can such a space be made both more pleasing and more functional?

Solution: Combining two problems into one solution, the signage itself becomes a sculpture, while utilizing space and engaging the audience. Following a study of the museum’s exterior and interior spatial use, a modular, square-based system was developed. The use of one recurring shape allows unlimited sign configurations while also reducing production costs. Self-initiated project.

Problem: At the end of every year, the Architectural League of New York hosts the Beaux Arts Ball, a themed costume gala, for architects to meet and mingle. The theme chosen for that year was “Less is More.” How does one represent a proverb?

Solution: Event poster and invitations that do what the theme says – they appear as if there is nothing on them. To create the concept, a dot-based, minimalist typeface was created and applied to the poster and invites. Thus, if a viewer stepped back from the poster, all content would seem to disappear. Created collaboratively at Pentagram under the direction of Michael Bierut.

Problem: Cardigan Mountain School, a junior boarding school in Hew Hampshire, was developing an endowment fund called Cardigan Heritage Society. The fund needed a logo, stationery system and a special lapel pin, given to each member as token of gratitude.

Solution: The logo, depicting a textbook emblazoned with Cardigan’s “C” was created, and then given to a local jeweler to cast it as 100% silver mini-book that also functions as lapel pin. Created at Visual Dialogue.

Problem: Boston-based QuadCycles, a locally-owned bike shop, was looking to develop a more expansive web presence and expand its sales of commuter and high-end bikes online.

Solution: All the people who worked on the QuadCycles site were cyclists, including myself. Large photographs give users a glimpse into what the bike shop is like in-person, while a square-grid design allows for customization and quick updates. Created while working as part of the Weymouth Design team.

Problem: CareScout helps with peace of mind. With its services aimed to help families in search of elder care solutions. Solution: Warmth. The logo is a small heart is rotated in four directions to form.
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Concept, Design, Art Direction